Flying Tree Privacy Policy

Last updated: 14th May 2019


This is the Privacy Policy for Flying Tree, a trading name of a business run by sole trader Will Voelcker.

We take privacy very seriously and hope that this comes across in the reading of this policy.

If you need help understanding any of it, please feel free to send an email to, and we will respond to your query seriously and as well as we can.

People whose personal data we store


Our main mission as a business is to provide software for parents to use, therefore most of the personal data we store will relate to parents, e.g. names, email addresses, etc.


However, we may occasionally need to ask for children's personal data, e.g. their ages, or special educational needs. For example, to support feedback we may give on their work, via an app, or as part of a tutoring programme we are running. For this reason, we also detail here our policy relating to children's personal data.

Partner organisations

We also sometimes need to store personal data of representatives of partner organisations

Members of the public

We also sometimes store data of general members of the public, e.g. visitors to the website.

Why we store personal data

Operational reasons

This refers to data we need to store in order to provide a service to you, that you have signed up for. For example, we may store your email address so that we can send you messages to reset your password, or reminders to fill in a daily journal.

Legal reasons

This refers to information that we, like all similar organisations, are required to store by law. For example, if we run a tutoring programme, we will need to store some information about the children involved, so that we can share it with authorities if they request it as part of a child safeguarding investigation.

Marketing reasons

This refers to data we store for the purpose of marketing. For example, email addresses of people who have opted into a mailing list.

Creation of marketing material

We occasionally like to use photos, or verbal feedback, in our marketing material. Unless the authors have given us their permission to use their personal data (e.g. their names) this will always be anonymised.

Data collection

Active collection

Sometimes there are things you do that explicitly or implicitly send us some of your personal data, such as your email address. For example: